At Raw looks to create a more aware and just fashion culture, sustainability and contribution to
Collection is atemporal and does not respond to fleeting tendencies. They create unique pieces to celebrate life, our origins, cultural heritage, love, destiny, and freedom- because we believe each moment should be celebrated!
At Raw looks to create a more aware and just fashion culture, sustainability and contribution to
our planet are the main concepts that guide our project, and they take life through our actions.
It is time to change and inspire the market to consume more responsible fashion; time to question and value the source of what is used and promoted.
The Raw Project is a search for the understanding and creation of what we call “clothing of the future”, because we believe in a more conscious tomorrow, where quality triumphs over quantity, and where we all gain awareness of the impact of our actions in the world.
Due to our artisanal production process and our brand values, Raw does not compete in the "fast fashion" world; that based on repetition and large
inventory. Their business model has an inherent slowness, which depends on people's labour, natural raw materials and the process of transforming these into unique pieces. Therefore the production of each piece requires a cycle of efforts and additional values given by the different people that intervene it.
Raw celebrates life and the hands that work it.
